Social Media Challenges in the Aging Services Market

By | January 31st, 2017|Categories: General Social Media|

Social media has become the de facto standard in online marketing - there is no disputing that. Some aging services communities are finding that social media can [...]

Recruiting Talent With Facebook Advertising

By | January 18th, 2017|Categories: Hiring|

Is it possible that finding targeted talent can be done easier, cheaper and more effective than using online job sites or job recruiters? Consider using Facebook advertising [...]

Social Security (Nothing To Do With Retirement Benefits)

By | March 2nd, 2016|Categories: Facebook, Reputation Monitoring, Social Media Blog|

Last night we got a phone call from a company who; after terminating an employee, discovered that he had Admin access on their Facebook page. That access [...]

Social Media Marketing in B2C vs. B2B Environments

By | February 9th, 2016|Categories: General Social Media, Social Media Blog|

When it comes to using social media marketing in B2C vs. B2B Environments to reach decision-makers, there are four distinct differences to take into consideration: Tone, Goals, [...]