About Dick Fisher

Founder and president of e-Merge Online Marketing, a Minnesota based company whose primary focus is to provide social media strategies, social media marketing, and online marketing consulting services to help small to mid-size businesses develop and implement a sustainable social media presence.

February 2018

2018 Social Media Trends


Contrary to popular belief, social media is not going anywhere. In fact, based on projections for 2018, social media is going to be playing a more integral role in online marketing for businesses. Before diving into individual social media platforms, let's take a look at some emerging trends in social media itself. Video - Our attention spans [...]

2018 Social Media Trends2018-04-13T20:09:28+00:00

January 2018

Facebook’s Newsfeed Overhaul and What It Means To Your Business


Last week, Facebook announced (albeit quietly) that this coming March, they would be changing their strategy of what their personal profile users see in their newsfeeds. Facebook is a complicated social network with complicated algorithms and those complicated algorithms rarely make any sense to social media marketers; let alone general business page owners. Here is [...]

Facebook’s Newsfeed Overhaul and What It Means To Your Business2018-04-13T20:09:28+00:00

November 2017

Correlation between 5-star ratings and social media reviews


Is there a difference between 5-star ratings and social media reviews? I recently read an article questioning the validity of social media ratings in long-term care vs. the rating system provided by CMS and I think the conversation should be expanded on. The Centers for Medicare and Medicaid Services did a fantastic job when they [...]

Correlation between 5-star ratings and social media reviews2018-10-03T16:53:46+00:00

September 2017

Using Images to Connect With Your Audience


Did you know that 90% of the information transmitted to the brain is visual? When thinking about your content marketing, this should be the primary focus. Text-based content is always going to be an integral part of marketing, but to really set yourself apart, visual content needs to play a pivotal role in all of [...]

Using Images to Connect With Your Audience2018-04-13T20:09:32+00:00

July 2017

Social Media Compliance for Aging Services


Social Media Compliance When it comes to social media in aging services, one of the biggest objections we hear is the fear of compliance. Social media compliance should be tied directly to social media policies. Social media policies should not be treated like a business plan that is generally written and put on a [...]

Social Media Compliance for Aging Services2018-04-13T20:09:32+00:00

January 2017

Social Media Challenges in the Aging Services Market


Social media has become the de facto standard in online marketing - there is no disputing that. Some aging services communities are finding that social media can play an integral role in promoting their communities, connecting residents with family members and even helping with hiring challenges. But there are challenges. Who will do it? How [...]

Social Media Challenges in the Aging Services Market2018-04-13T20:09:32+00:00

Social Media Marketing for B2B


Case Study Why Secure Digital Solutions Chose to Use Social Media? Since 2005, Secure Digital Solutions, (SDS) has provided clients in the Financial, Healthcare, Energy, Higher Education and Legal sectors with vendor neutral information security systems designed to reduce the risk of system breaches and data theft. A separate, branded [...]

Social Media Marketing for B2B2018-04-13T20:09:33+00:00

Social Media Marketing for Senior Care Communities


Case Study Why Social Media? As individuals age and the elderly population continues to grow, the demand for senior care and community living options is on the rise with family members increasingly searching for options. Several Senior Care organizations have taken the plunge and jumped into social media; for the same [...]

Social Media Marketing for Senior Care Communities2018-04-13T20:09:33+00:00

March 2016

Social Security (Nothing To Do With Retirement Benefits)


Recently, we got a phone call from a company who; after terminating an employee, discovered that he had Admin access on their Facebook page. That access allowed him to remove all the other administrators on their Facebook page, change their cover and profile pictures, post rants about him being terminated from the company, and literally hold the [...]

Social Security (Nothing To Do With Retirement Benefits)2018-04-13T20:09:33+00:00

February 2016

Social Media Marketing in B2C vs. B2B Environments


When it comes to using social media marketing in B2C vs. B2B Environments to reach decision-makers, there are four distinct differences to take into consideration: Tone, Goals, Content and Channels. Marketers in the B2C space generally follow one set of guidelines while marketers in the B2B space generally follow another set of guidelines. Marketers in [...]

Social Media Marketing in B2C vs. B2B Environments2018-04-13T20:09:33+00:00