February 2018

2018 Social Media Trends


Contrary to popular belief, social media is not going anywhere. In fact, based on projections for 2018, social media is going to be playing a more integral role in online marketing for businesses. Before diving into individual social media platforms, let's take a look at some emerging trends in social media itself. Video - Our attention spans [...]

2018 Social Media Trends2018-04-13T20:09:28+00:00

July 2017

Social Media Compliance for Aging Services


Social Media Compliance When it comes to social media in aging services, one of the biggest objections we hear is the fear of compliance. Social media compliance should be tied directly to social media policies. Social media policies should not be treated like a business plan that is generally written and put on a [...]

Social Media Compliance for Aging Services2018-04-13T20:09:32+00:00

January 2017

Social Media Challenges in the Aging Services Market


Social media has become the de facto standard in online marketing - there is no disputing that. Some aging services communities are finding that social media can play an integral role in promoting their communities, connecting residents with family members and even helping with hiring challenges. But there are challenges. Who will do it? How [...]

Social Media Challenges in the Aging Services Market2018-04-13T20:09:32+00:00

February 2016

Social Media Marketing in B2C vs. B2B Environments


When it comes to using social media marketing in B2C vs. B2B Environments to reach decision-makers, there are four distinct differences to take into consideration: Tone, Goals, Content and Channels. Marketers in the B2C space generally follow one set of guidelines while marketers in the B2B space generally follow another set of guidelines. Marketers in [...]

Social Media Marketing in B2C vs. B2B Environments2018-04-13T20:09:33+00:00

December 2015

Social Media Trends for 2016


Top Social Media Trends for 2016 2016 is going to be a game changer for digital marketers. Some social media trends from 2015 will continue as predicted and some will completely take over. Here are our top social media trend predictions for 2016.   Shift From SEO to Social User behavior on the Internet has [...]

Social Media Trends for 20162018-04-13T20:09:34+00:00

Should I Follow Back Everyone Who Follows Me?


A common question we have run into: "Should I Follow Back Everyone Who Follows Me?" Even though the question originally focused on Twitter, there is applicability on Facebook, LinkedIn, Pinterest, and literally every other social networking platform out there. To follow or not to follow, that is the question. The answer, of course: It depends. [...]

Should I Follow Back Everyone Who Follows Me?2018-04-13T20:09:34+00:00

October 2015

Is Your Social Media Strategy Ready for the 2015 Holiday Season?


Get Your Social Media Ready for the 2015 Season More people than ever do their holiday shopping before Cyber Monday. Those people are turning to their social channels to ask questions, get answers and seek opinions and advice before pulling out their wallet. Now is the time to make sure your Social Media content stands [...]

Is Your Social Media Strategy Ready for the 2015 Holiday Season?2018-04-13T20:09:34+00:00

March 2015

Generate Leads with Social Media


One of the most integral steps in creating a social media strategy is defining goals. During this stage of the process, most everyone indicates they want to generate leads with social media and increase sales as the primary goal. The consensus is that spending dollars on marketing is supposed to increase profit and increasing the [...]

Generate Leads with Social Media2018-04-13T20:09:34+00:00

November 2014

Social Media Prospecting


Identify new leads through Social Media Prospecting. With more than one billion monthly active users on Facebook, and over two hundred and thirty million monthly active users on Twitter, you likely already recognize the enormous potential social media offers for getting your name out there, spreading your content and driving more people to your site. You [...]

Social Media Prospecting2018-04-13T20:09:37+00:00

October 2014

Pinterest Climbs Past Twitter


While Facebook remains high at the top of the heap in regards to driving traffic to websites, Pinterest climbs past Twitter to take over the number two spot. According to Shareaholic's latest report on Social Media traffic, nearly 30% of all website traffic is coming from social media sites at the end of September, 2014. [...]

Pinterest Climbs Past Twitter2018-04-13T20:09:38+00:00