More people than ever do their holiday shopping before Cyber Monday.
Those people are turning to their social channels to ask questions, get answers and seek opinions and advice before pulling out their wallet.
Now is the time to make sure your Social Media content stands out in the crowd.
Create a content calendar (a simple spreadsheet will do the trick) and think strategically about the best days to post content. Leading up to Thanksgiving, begin creating buzz for Black Friday and Cyber Monday – these are the two peak days for holiday shopping. Don’t wait to post content on these two days, start posting content to build up buzz for these two days.
Speak to your audience. Women tend to do their holiday shopping much earlier in the season than men do – speak to the women in your audience early than switch the focus to speak to the procrastinators as the holiday shopping season comes to an end.
A little planning goes a long way when it comes to using Social Media Strategies to help increase sales this holiday season.