Get Found Online
Though email and websites still rule as non-profit marketing channels, social media is catching up. Email list sizes grew 11% in the past year, Facebook and Twitter followers grew 42% and 37%, respectively. For non-profits, social media is growing 3x faster than email.
There will always be the debate of whether linking content from social media channels to a website impact search engine optimization. Some studies say yes, while others say yes but not as much as people expect. Google, of course, is being tight-lipped about the whole subject.
What isn’t debated, however, is that social profiles have a definite influence on the content of search results. Social media profiles are often among the top results in search listings for brand names.